The Media s Influence On American Culture By The Dominate...

Beauty is defined in American culture by the dominate ideology of white middle class males. Hegemonic ideology is promoted by online media outlets with femininity communicated as a way to serve the sexual desire of men (pp. 449). The pressure on women to look and behave certain ways is deeply imbedded in our everyday life. I will use two online media stories; the PBS online video, Merchants of Cool, and Yahoo Style as the basis of this essay. The PBS video, Merchants of Cool is about the merchant and media outlets that target the teenage population with their estimated $150 billion annual spending power. The video looks at how these merchants, through both pop-culture and teen surveys (i.e. cool hunting), give the impressionable teenage market what they want and what today’s top five enormous companies push them to want. Newscorp, Disney, Viacom, Universal Vivendi and AOL/Time Warner are responsible for selling nearly all of youth culture; they are the true â€Å"Merchants of Cool†. According to West Turner (2014), cultural studies is essentially concerned with how elite groups such as the media exercise their power over subordinated groups and is rooted in two fundamental claims; culture pervades and invades all facets of human behavior, and people are part of a hierarchical structure of power (pp. 441). Marketing groups examine very closely the behaviors that many of the people in their target demographic are engaged in and why. Marketing relies on socialShow MoreRelatedPublic Perception On Police Profiling Essay1699 Words   |  7 Pagespost-racial society. If an African-American candidate has been elected in a predominantly white nation, this must signify that the U.S. does not have barriers that hinder African-Americans and other people of color from accessing opportunities or that we live in a color-blind society – in which race is not an issue. 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Taylor defined culture as that complex whole which includes knowledge, belief, art, morals, law, customs, and many other capabilities and habits acquired by...[members] of society.[1] Taylor was talking about high culture, an aristocratic view of the past-times such as ballet, theatre and art. Popular culture, on the other hand, is a form of low culture and is based primarily on marketing

Alcoholism And Teens Essay Example For Students

Alcoholism And Teens Essay Alcoholism refers to the drinking of alcoholic beverages to such a degree thatimportant things of an individuals life such as work, school, familyrelationships, or personal safety and health; are seriously and repeatedlyinterfered with. Alcoholism is considered a disease, meaning that it follows acharacteristic course with known physical, and social symptoms. The alcoholiccontinues to consume alcohol even though the destructive consequences he/she mayface. Alcoholism is serious, and a very difficult habbit to break. If nottreated, it may be a habit that cannot be broken, or maybe even a fatal problem. It is generally thought that once the disease has developed, the alcoholic willnot drink normally again. It is important to note that the particular symptomsand pattern of drinking problems may vary with the individual. Alcoholism is,therefore, a very complex disorder, and this complexity has led some researchersto question the accuracy of the disease of alcoholism. There are generally fourbasic types of alcoholism. The first type is called Alpha Alcoholism. It isbeing purely psychological dependent on alcohol (Haskins, 84). With AlphaAlcoholism the person depends on alcohol to relieve bodily and emotional pain. This stage and all stages are serious in teens drinking, because any alcoholintake is dangerous for teens still developing mentally and physically. Anotherterm for this alcoholic behavior is often called problem drinking. The second type of the alcoholic behaviors is called Beta Alcoholism. It doesnot involve either psycological or physical dependence on alcohol. But yet worseon your body than Alpha Alcoholism because the heavy drinking may lead toulcers, cirrhosis of the liver, damage to the nerves, and kidneyproblems(Haskins, 85). Beta alcoholics have a shortened life expectancy andsuffer from financial and emotional demands due to excessive over drinking. Justlike smoking, it costs money like everything else, the demand for alcohol willget to the circumstance of pinching every penny to just get one more drink. Thethird drinking behavior is Gamma Alcoholism, the alcoholic becomes physicallydependent on liquor. So this means that the bodies tissues, become tolerent tothe new substance and the tissue becomes immuned to it, and the the bodie tissueneeds the constent pressence of alcohol. Gamma alcoholics crave the need foralcohol but yet can only live without alcohol for a short peroid of time. If theG amma alcoholic does not get there alcohol there body reacts very violently. Gamma alcoholics is one of the most common types of alcoholism in the UnitedStates. The fourth type of alcoholism is Delta Alcoholism. In Delta alcoholismthe drinker cannot stay away from liquor for even a day or twowithout sufferingfrom withdrawl syptoms. Usually this type of alcoholism is found where alcoholis drank customarily. Addiction to acohol is very much like addiction to heroin. Alcoholism is a very tough habit to break, many people that have been classifiedas a alcoholic can never have a normal life again. Teenagers that are alcoholicsare much more easily disturbed than adult alcoholics. In the near past theUnited States has been expeirenceing a widespread use of alcohols by teenagers(Haskins, 40) Today there aree some 500,00 alcoholics between the ages of tenand nineteen, and it is estimated that one of every fifteen young people todaywill eventually become an alcholic(Haskins, 42). Teens drink for curiosity andto act like adults, not only that but peer presure and just to look cool infront of friends. Parents are a stong influence to teenagers to not drink orlimit the use of alcohol by young people, as statistics show. If none of theparents in the United States drank, then neither would most of therechildren(Haskins, 105). Teenage drinking is getting to the point where the agegroup is getting younger and younger, it is now not uncommon to find teenagerswi th alcohol problems in nine-, ten-, and twelve year olds(Haskins, 91). .u66a0d2cd1fdd2db31831037e57226f30 , .u66a0d2cd1fdd2db31831037e57226f30 .postImageUrl , .u66a0d2cd1fdd2db31831037e57226f30 .centered-text-area { min-height: 80px; position: relative; } .u66a0d2cd1fdd2db31831037e57226f30 , .u66a0d2cd1fdd2db31831037e57226f30:hover , .u66a0d2cd1fdd2db31831037e57226f30:visited , .u66a0d2cd1fdd2db31831037e57226f30:active { border:0!important; } .u66a0d2cd1fdd2db31831037e57226f30 .clearfix:after { content: ""; display: table; clear: both; } .u66a0d2cd1fdd2db31831037e57226f30 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u66a0d2cd1fdd2db31831037e57226f30:active , .u66a0d2cd1fdd2db31831037e57226f30:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u66a0d2cd1fdd2db31831037e57226f30 .centered-text-area { width: 100%; position: relative ; } .u66a0d2cd1fdd2db31831037e57226f30 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u66a0d2cd1fdd2db31831037e57226f30 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u66a0d2cd1fdd2db31831037e57226f30 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u66a0d2cd1fdd2db31831037e57226f30:hover .ctaButton { background-color: #34495E!important; } .u66a0d2cd1fdd2db31831037e57226f30 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u66a0d2cd1fdd2db31831037e57226f30 .u66a0d2cd1fdd2db31831037e57226f30-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u66a0d2cd1fdd2db31831037e57226f30:after { content: ""; display: block; clear: both; } READ: Mental Disorders Essay SummaryBibliographyHaskins, Jim Teen-age Alcoholism New York: Hwathorn Books, Inc., 1976Health Care